On Board PR Ecco Network realizował szereg projektów i programów PR z różnych obszarów, m.in. Brand PR, Corporate & Financial Communications, Issues and Crisis Management, Public Affairs & Lobbing. Działania PR traktujemy jako element szerszej strategii rozwoju marek i firm. Wiemy, że przekładają się na wymierne rezultaty biznesowe naszych Klientów. Zapraszamy do poznania niektórych z nich.
» FOX Life channel "Because life should be juicy"
» Mate from the past. 1944 Live” San Markos and On Board PR Ecco Network
» Zentiva – Let’s change habits
The aim of the activities carried out for the Brokerage House of Bank of Environmental Protection was to build the image of a broker as an expert in the field of capital market. Activities taken by On Board PR Ecco Network included communications audit, corporate PR strategy with elements of internal communication. On Board PR advised on the involvement of DM BOS in business and educational projects. In the frame of cooperation many meetings with investors and experts were organized, including a series of lectures at universities in Poland, training courses for professional investors, students, and workshops with experts and market analysts DM BOS for key financial and economic journalists.
In the course of several years of cooperation with the DM BOŚ On Board PR consultants have demonstrated a comprehensive knowledge, experience and efficiency. The team of consultants is responsible for maintaining relations with the media, customers and the wider environment of DM BOS. On Board PR is definitely a trustworthy partner. Thank you for your professional cooperation in the field of public relations. We are pleased to recommend the services of an agency to others.
Radosław Olszewski, CEO of DM BOS
FOX Life channel „Because life should be juicy”
The launching of new channel by life style campaign „Because life should be juicy” . On Board PR developed the strategy for the campaign defining the modern model of femininity XXI century – FOXy women. Media relations activities included distribution of creative press-packs, press junkets in London, Rome and LA.
The On Board PR team has distinguished itself through its professionalism, effciency and quality of service, not only in the initial phase of the launch of FoxLife Channel in Poland, but also during the ongoing media relations to support the communication of the Channel programming and placement of listings in TV Guides and magazines. We were thrilled to collect many international awards for the FOX Life “Because life should be jucy” campaign, such as the Magellan Award 2007 granted be the League of American Communications Professionals, The Mercury Excellence Award 2007 granted by MerComm, and the achievement of FOX Life campaign in the World Top 50 Publicity Campaign 2007 list prepared by LACP.
Jesus Perezagua, President, FOX International Channels Polska
Mate from the past. 1944 Live” San Markos and On Board PR Ecco Network
Project "Mate From the Past. 1944 Live" presents the history of WWII to young people using their everyday contact tool - Facebook. Warsaw Uprising - the 63 day-long fight between the citizens of Warsaw and German occupants which took place in August 1944 - is one of the most important events from the Polish history. As the 65th anniversary of those event was coming a special project was prepared. We created two profiles on Facebook: Sosna Twentyfour (Sosna Dwadzieściacztery) and Kostek Twentythree (Kostek Dwadzieściatrzy). They were a couple of young Warsaw inhabitants who provided a day-today live account of the whole 63 days the Warsaw Uprising. Using FB tools, we created a virtual diary enriched with pictures, links, quizzes, songs from that time, para-documentary films shot with mobile phones. Our heroes have soon become one of the most popular individuals on Polish Facebook. Together they had over 4000 friends, who commented their 800 posts, took part in 1512 hours of vivid discussions on the Uprising. For more details please find the attach and link: http://matefromthepast.com. This campaign was the most awarded in Poland in the last year. It gained interational prizes like The Cup Intercontinenental Advertising Cup, Silver drum on the Golden Drum Contest and Epica Award 2009.
This campaign presents a unique project concerning the improvement of work conditions of security workers in Poland. Despite great responsibility placed on them, they are one of the worst paid and treated vocational groups in Poland. The problem is crucial for thousands of bodyguards and their families and this is why NSZZ „Solidarność”, in cooperation with On Board PR, decided to take steps intended to change the situation. Communication strategy developed by On Board PR for NSZZ Solidarność provided getting through to the owners of security companies, both directly and by pressurizing institutions making use of their services. A series of piquets and leaflet actions have been organized in front of selected firms’ buildings. In order to make the matter notorious two reports have been developed and presented to the media. The first report was presented during the press conference inaugurating the campaign “Security workers – exploitation in the state of law”. The report showed the scale of the problem and character of violating the rights of bodyguards. The second report “Security workers in public institutions” showed that public institutions that should unconditionally obey the law are not interested who protects public property and whether the hired companies obey the law. The public opinion was presented with individual, authentic workers, who decided to talk to the media about their situation. The history of one person became an example of the situation in the entire sector. Media published the story of Hubert F. who had an accident on duty and followed his fight for a decent existence. Thanks to the cooperation with the Helsinki Foundation for Human Rights the trials against breaking workers’ rights by security companies were revealed. Together with NSZZ Solidarność, the Foundation supported unprecedented court fight of an employee Sławomir M. The support given by the Foundation caused that the most important Polish media developed an interest in the case. Journalist reported the court proceedings treating it as a precedence in the history of Polish law, that could constitute a breakthrough in relations employee-employer. An internet service encouraging security workers to fight for their rights has been activated. The name of the webpage refers to an hourly rate that security staff want to negotiate with employers – www.10zl.org (ca.3 EUR). The campaign resulted also in a great media coverage - 220 publications in the most important media during 6 months. . The programme resulted in signing treaties with 6 biggest and most important security companies gathering 75% of the market This campaign was awarded Golden Drum, SABRE Award, Mercury Excellence Award and Magellan Award.
Zentiva – Let’s change habits
Program on changing bad health habits of Polish society. The aim of the program is: getting across as many patients as possible with information about profits, which they may gain from changing their bad health habits and promoting complex way of taking care about health, undergoing medical prophylactic treatments as well as showing negative influence which bad health habits have on our health. This informational-educative program is aimed at the whole of society with special regard at people suffering from diseases of circulatory system, digestive system, genitor-urinary system, obesity and osteoporosis and to the medical society. In the programe On Board PR consultants prepared the report about Poles bad health habits based on opinion poll, established Board of Experts consisting of renowned and outstanding authorities from medical society, organized in 11 chosen cities cyclical, free medical consultations (3 cycles in a year) - during that time people may visit: general practitioners, cardiologists, urologists, gastroenterologists and rheumatologists. Prepared on the need of the campaign “Index of bad habits” was a list of most important bad health habits of Polish patients. It was prepared on the basis of epidemiological data, including special researches made on the demanding of Zentiva PL company. In frames of the program “Zentiva – let’s change our habits” open workshops for patients and media representatives were also led. Media coverage: 960 publication (50-tv, 132 –radio, 208 – press, 400 - internet). The programe was awarded Magellan Award 2009 as a one of 50 the best world campaigns.
www.zmieniamyprzyzwyczajenia.pl
