On Board PR for TENA

15.12.2011

SCA Hygiene Products once again entrusted the On Board PR Ecco Network to implement nationwide educational campaign "CoreWellness - inner strength", whose theme in 2012 will be "The conversation that connects generations". The agency should implement the strategy of communication, including media relations, cooperation with experts, opinion leaders in the problem of urinary incontinence (UI), coordination of special events addressed to people with the problem of UI and conducting activities in social media.

The campaign "CoreWellness - inner strength" is addressed to women suffering due to UI and women, who may in future suffer from this condition. The project aims to educate a society about the possibilities for an active lifestyle for people affected by this problem, to overthrow the myths about the symptoms of urinary incontinence as the problem of elderly and sick people and to encourage women to move this topic during a conversation with their general practitioner.

For campaign implementation -on behalf of the On Board PR- is responsible Anna Sarnacka’s team, working in department of Pharmaceuticals, Biotechnology & Medical Market Consulting.