In our opinion the purpose of CSR is to help the brands to achieve their business goals.

Our offer is based on understanding the CSR as Causing Sustainable Relevance and Communication of Sustainable Relevance. In other words, the creation and communication of balanced and continuous relevance between the brand and its communities.

Understood in such way, the CSR will serve as a tool to create the competitive advantage by means of satisfying the brand communities’ current and future changing needs in a usual way.
It is simply about the profit thanks to the engagement of the brands and their communities into the process of creation of the social and ecological benefits.

Thanks to the unique “pro&fit” attitude we develop the key, due to its effectiveness, relevance together with the brand communities. We connect “pro” (important social and ecological causes) with “fit” (business goals and chains of brand values/ supply).

Our offer is simple – it is about the implementation of the brand's values as part of the adequate CSR strategy and communication. We draw on two substantive attitudes: the strategic attitude towards CSR (according to Philip Kotler) and PCM (project cycle management).

We offer Cause Cycle Management – the management of the cycle and the communication of the achievement of social and ecological causes.

Stages:

1. Planning (Big Picture)
Scope: solutions, trends, trends of changes and development in the brand sector, CSR and CSR communication.
Tools: benchmarking, analyses, interviews, workshops, audit.

2. Identifying (Relevance)
Scope: previous CSR activities and communication; social and ecological causes which are influenced by the brand with its chain of supplies and values; brand's business goals.
Tools: stocktaking of CSR activities and communication, map of the chain of supply and values, map of the community, map of the needs and engagement of the community, tree of “pro&fit” problems, tree of “pro&fit” communication problems.

3. Formulating (Big Causes)
Scope: finding the adequate brand's social and ecological causes. The development of the strategy and communication of the achievement of each of them.
Tools: tree of “pro&fit” goals, tree of “pro&fit” communication goals, strategy of individual goals, strategy of communication.

4. Implementing (Big Cause Mix)
Scope: planning, together with the communities, the brand’ activities and their communications aiming at achieving particular cause.
Tools:
• Big Cause Promotions (increasing the awareness of the cause). Creation and coordination of social campaigns.
• Big Cause Related Marketing (support with the cause of/based upon the sale of products and services). Creation and coordination of partnership programs in cooperation with the NGO and social sector.
•Big Cause Social Marketing (influencing the change of attitudes with regard to the cause). The creation and coordination of social campaigns.
• Big Cause Philanthropy (handing down money, gifts or services for the cause). Creation and coordination of partnership programs in cooperation with the NGO and social sector.
•Big Cause Social Marketing (influencing the change of attitudes with regard to the cause). Creation and coordination of partnership programs in cooperation with the NGO and social sector.
• Big Cause Responsible Business Practices (voluntary business practices and investments supporting the cause).

5. Evaluating (Cause&Effect)
Scope: reporting; analysing the effects of cause improvement; formulating changes for the 2nd, 3rd or 4th stage.
Tools: reports prepared according to the standards.

6. Communicating (Cause&Effect Communication)
Scope: communication of engagement, activities and effects; creation and communication of CSR stories and characters; communication at every stage.
Tools: PR, ATL, BTL, social media.

The Department Director’s contact details: pkudzia@onboard.pl, mobile: 728 518 030