The Media, Culture & Entertainment Department is represented by experienced consultants specialised in building communication strategy and campaigns for the greatest media concerns around the world, TV channels and digital platforms. Our many-year experience guarantees a perfect understanding of the market and its needs, as well as the specificity of PR activities in this sector. In many cases, the key to the success of the projects carried out has been the skilful combination of an accurate marketing strategy, the achievement of the campaign’s goals, as well as the creative and out-of-the-box approach to the project, which enabled effective communication with target groups. We offer complex cooperation on the introduction of new channels and TV formats onto the Polish market, premieres of programme blocks, popularisation of special events, and support of B2B communication.
Entertainment:
Support of special events, development of scenarios and popularisation of special events (launches/premieres, screenings for the media, consumers and business partners). Organisation and support of press junkets/press tours. Development of scripts for film materials, clip production, video-relations for the needs of TV/electronic media.
Reports and analyses:
Preparation and performance of research and reports on specific topics/phenomena having a significant impact on the media and culture sector. Support of communications with statements by experts and comments of opinion-leading circles, building of a media communications plan for reports – exclusive articles, press releases, expert interviews, etc.
Communication strategy:
Building the communication and PR strategy for the brand/event, allowing for its accurate positioning and communication among the target groups (consumers, journalists, business partners, opinion leaders, etc.). Strategic planning of long-term activities based on the analyses performed as regards the brand/content and media sector.
Press office:
Representation of the media concern/TV channel on the market, running a permanent press office: editing, translation of press materials, highlights and line-up, development of special press-packs, press releases in audio and video format, interviews with local artists and stars of foreign productions, preparation of daily clippings at the key moments of the campaign, communication in the sector’s media. Development of non-standard communication with the target group.
Online PR:
Development of website content, communication building via community portals and bloggers, running an on-line press room, creation of an Internet community around the project/team (consumer, business partner). Support for PR project through non-standard activities, e.g. strategic games referring to programme content, contests, video-blogs, etc.
Corporate PR:
Communications audit defining the market position of the company/TV channel (media, business context) and definition of target groups, building or clearing of communications channels; development of the company’s communication strategy, strategic consulting in the area of the company’s marketing communications.
PR in crisis situations:
Situation analysis (input situation, past crisis situations), development of the communication strategy and procedures, support in securing the company’s image and interests, communication support in the event of legal disputes.
Our experience:
FOX Life, HBO, Disney Channel, Playhouse Disney programme block, Disney XD, National Geographic Channel, National Geographic HD, NatGeo Wild, NatGeo Wild HD, Cyfra +, Zone Vision, Zone Reality, Zone Europa, Romantica, Hallmark Channel, Crime & Investigation, Network HISTORY, HISTORY HD, DD Media, Mazowiecki Teatr Muzyczny Operetka (Mazovia Music Theatre Operetta)
The Department Director’s contact details: dciszek@onboard.pl, mobile: 501 598 687
