The industrial sector faces significant changes related to many privatisation processes, organisational changes and requirements related to Poland’s membership in the EU. In order to strengthen its stable development, there is a need to remove red tape from the economy, a need to change the law creation system, and to stabilise regulations. There is a need for infrastructure, the regulation of transport rates, and principally the necessary investments, in particular in the energy sector, so that the remaining industry sectors do not suffer from energy deficit.

The team of consultants from the On Board PR Ecco Network, using the knowledge of the industry and the sector, carries out actions in the sphere of corporate communications, crisis communications, change communications and internal communications. We use our good relations with industry institutions (including the IFIEC and the Chamber of the Natural Gas Industry) and partnership with organisations from the business circles (PKPP Lewiatan, the Polish Confederation of Polish Employers). The basis for building effective campaigns and credible messages is formed by diagnoses and studies, and cooperation with experts in selected sectors of the industry.

Internal communications:
Development of the internal communications strategy. Adjustment of the strategy for internal and external communications to market and sector changes. Implementation of the internal communications strategy – development of the plan and assistance in the implementation of the prepared internal communications. Development and implementation of internal communications tools – intranet, meetings, training and workshops, special events for employees. Management by Walking Around – building the Management Board’s image. Implementation of information management procedures at the company and change communications.

Values & Strategic Session:
Building of the mission, vision, and corporate values. Implementation of programmes within the sphere of organisational culture promotion. Workshops on corporate values: defining corporate values, groups of values dedicated to a particular sector in Poland and around the world, the role of CEO in the implementation of values, tools for implementing values.

Relations with the media:
Press office – building and maintaining the client’s image. Corporate Social Responsibility campaigns. Think Tank Image – creation of the company experts’ image in the media. Crisis Management and Crisis Alert – management of the crisis situation. Media training for company representatives.

Public affairs:
Legislation monitoring – monitoring and reporting on the works of the government and the parliament;
participation in official meetings regarding the designed legislation change; analysis of the proposed changes in the aspect of benefits to the client; monitoring of the more important events, which can impact on the legislation processes; ongoing consulting in the area of the legislation process. Statutory Monitoring. Building of relations with stakeholders. Consulting regarding regulations – development of job descriptions. Strategic consulting within the sphere of Public Affairs.

Stakeholders analysis:
Thorough analysis of the legislative process as regards the planned topic/project, determination of possible scenarios of the legislative process and identification of entities and persons directly involved in legislative actions, definition of their detailed competencies in the project and recommendations; analysis of the competencies of entities (including public administration authorities) as compared to the planned project; identification and analysis of the competencies of prospective participants to the project; analysis of the previous involvement of the entities in key issues around which the project is to be carried out; determination of the importance and degree of impact of entities on the project performance; SWOT analysis; definition of potential threats when carrying out the project, and assessment of a conflict of interest; recommendation of actions.

Perception audit:
Analysis of issue perception by selected representatives of groups involved in the legislation process. Attempt to define the client’s strengths and weaknesses as regards communication on the basis of interviews performed and definition of ally and opponent groups; perception analysis of issues of participants to the project on the basis of the involvement of entities and their representatives in various initiatives, statements and comments; definition of communications strengths and weaknesses (SWOT); definition of entities’ expectations towards the project’s authors.

Audits:
Communications audit: analysis of the consumer market, competition and information. Media audit – perception audit of the company and key managers by business media or priority media for the given industry sector. Brand/Expert media audit – an extended media audit enriched with an overview of the client’s media results benchmarked against the competition. Internal Audit – audit of internal communications, studies on communications and relations with employees, their attitude and method of perceiving messages, as well as communications tools on the part of the Management Board.

Our experience:
Energa, Gaspol, Polska Organizacja Gazu Płynnego, Rockwool, Smoke Free Systems, URSA
Weyerhaeuser Polska

The Department Director’s contact details: nofmanski@onboard.pl, mobile: 509  259 698