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The research "Corporate Values Index 2009" was implemented in over 3800 companies. Among the countries were: Poland, Germany, France, Italy, Austria, India, Netherlands, Spain, United Kingdom, Ukraine and United States of America.
The report "Corporate Values Index 2009" summarizes the results of the second edition of the international research conducted in 11 countries by a network of companies associated in ECCO Network. The report responds to questions about the scale of values application in business as a concept of strategic planning, marketing and management changes in recent years. The idea of the report is to present the differences between systems of values determined by the companies operating in various conditions.
The first edition of the research become an inspiration for the program "Values in Business” that war realized by On Board PR and PKPP Lewiatan.”
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What’s it about?
Companies globally define their own identities both in the context of competition and ethics of action. The tool which gains increasingly greater popularity is the set of corporate values setting the path of image actions, but also defining the orientation of the management, staff management policy, etc. According to the American Management Association, 86% of US companies define their own set of values. Corporate Values act similarly to brand value – they should act as a signpost for all actions taken, and they should be manifested with company activities.
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Why the idea?
The ECCO Corporate Values Index research project was born in Paris in 2003. It was there, on the basis of the list of greatest “Expansion” companies that research was performed aimed at defining corporate values. In 2005, for the first time, the project was commenced on an international scale – it covers several countries, including Poland. Activities running since September 2005 have focused on collecting the materials necessary to analyse the scale of the phenomenon (percentage of companies defining values) and, principally, the indication of values indicated by Polish and foreign companies of various sectors as especially important in their business. The objective was also to find relations between, for example, the sector or size of employment and the values defined.
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